The Sunday Collection

Target Persona

Steve is 26 and works in media. On Sundays, he likes to dress more casually while he meets friends at cafés or pubs for lunch, walks around the shops and/or goes to visit his girlfriend's family. He often wears casual tops, shirts & polo or T shirts, along with smart jeans, khakis or shorts. He usually pairs these outfits with smart white or black trainers. Steve buys his clothes from mid to high-end retailers such as Jack Wills, Gap, Hollister, River Island and Ralph Lauren.

Style

Casual / Everyday Wear

Target

Males 18-35 Years

Specs

Belt 

Size: Standard length / width to be specified in the Design (to suit jean/shorts/khakis etc)

Fabric: To be specified in the design (leather/woven/canvas etc)   

Colour: To be specified in the design

Stitching/Pattern: To be specified in the design


Watch Strap:

Size: Standard

Fabric: To be specified in the design (leather/woven/canvas etc)  

Colour: To be specified in the design

Stitching/Pattern: To be specified in the design


Laces: 

Size: Standard length

Fabric: Cotton

Colour: To be specified in the design

Any Additional Pattern: To be specified in the design

Additional Comments

  

Bit more of a general scope with this collection. Key will be the description of types/colours of outfits that the designs would compliment.

Think: Mark Wright, Niall Horan, Olly Murs, Zac Efron.