The Saturday Collection

Target Persona

  

  

Mike is a 28-year-old Graphic Designer. He has a high disposable income and likes to go out on Saturday nights to pubs, upmarket bars and clubs with friends. Mike likes to look sophisticated but casual. He has a number of smart-casual outfits including jumpers, shirts and tops of varying fabrics, typically worn with smart jeans/chinos and shoes (occasionally smart trainers). He usually buys from high-end retailers such as Reiss, All Saints, Ted Baker, Paul Smith and Hugo Boss. 

Style

Smart Casual

Target

Males 25-45 Years

Specs

Belt 

Size: Standard length, width to be specified in the design (to suit a jean/trouser/chino etc)

Fabric: Preferably leather but will also consider suede/other. To be specified in the design.

Colour: To be specified in the design

Stitching/Pattern: To be specified in the design


Watch Strap:

Size: Standard

Fabric: Preferably leather but will also consider suede/other. To be specified in the design.

Colour: To be specified in the design

Stitching/Pattern: To be specified in the design


Laces: 

Size: Standard length

Fabric: Cotton

Colour: To be specified in the design

Any Additional Pattern: To be specified in the design

Note: Being smart/casual, these could be laces for either shoes or trainers. Designs should specify.

Additional Comments

  

Think: Mark Wright, Jamie Redknapp, Ryan Reynolds.